Monday, October 8, 2007

The WTF highlight of the day

A European DVD rental company recently went under fire because a publicity campaign that involved a hoax "rent-a-wife" service, complete with disgusting TV ads (see below) and fake webpage.

The website was disabled following a court order, but the ads are still running on the Internet, from what I gather.

Just as if it wasn't already bad enough that some people seem to find the idea sex trafficking - and slavery in general - funny, you turn around and find - in your owbn backyard - the actual thing.

Rent-A-Wife Home Services is a Toronto-based compangy that offers cleaning, home repairs, decoration and "hospitality" services.

Honestly, I first thought it was a joke, or some kind of sarcastic hoax. But it's not. It's every bit of the contrary.

But, you'll wonder, just because one pretends to rent actual human beings for housework purposes and refers to its employees as "wives" is not necessarily a misogynistc insult, is it?

Hey, just hold your horses if you think that Rent-A-Wife is antifeminist. First of all, it's employees are gender-mixed; second, conjugal services are not supplied. This organization wants you to know that the whole point of the name is to legitimize work traditionally done by women in the home.

Uh hum... Let's see... So because you employ people of both genders and do not offer sexual services to clients for cash somehow prevents you from being considered sexist. Well, why not? It's not as if, say, the law obligated you to do the former and abstain from the latter, right?

And you've really got to love the "retrograde, patriarchical practices are acceptable and even post-feminist when women 'reappropriate' it" junk reasoning...

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