As a matter of fact, PETA activists stripped, and laid in the snow, at minus 15 Celcius, covered in blood-red paint, apparently for an entire hour.
It seems that PETA just don't get the fact that you won't stop cruelty against animals (whether legally hunting a thriving species is indeed cruel and should be banned is a whole different story) unless you first try and stop cruelty against vulnerable individuals of your own species.
Promoting extreme violence against women, especially if you try to brand it as "sexy", is only going to engender more violence and more cruelty.
What I find to be most troubling is that PETA has taken the bad habit of objectiying women, often in an extremely violent and sexually denigrating context, in order to protest about the non-recognition of fundamental/legal rights of animals in North America.
In recent years, PETA produced, among others, this infamous TV spot, in which a women is randomly beaten up by an unknown - male - assailant in the street with a baseball bat, robbed, and left for dead, naked on the asphalt.
I just don't get it. How do they expect women to listen to their message, and join their ranks if all they won't express anything if it's not in a pornographic form?
The reference to pornography is definitely not an exaggeration. Check out these publicities:
While the first one is squarely distasteful, the second one is just purely gratuitous. Seriously, what the point? I mean, litterally, what are they trying to tell us? The message simply doesn't get through. What remains in the back of your mind is just a nagging sense of having been insulted, and harmed in your sense of dignity, supposedly for "a good cause".
I think my right to dignity and respect, as a woman, should be paramount to that of cows, or the right of animal-rights activists to freedom of speech, for that matter...
For more information: "PETA - Where only women are treated like meat".